Both Wella Smooth Filler and Keratin Treatments can reduce frizz and improve manageability, but they are designed for different hair goals. Discover which treatment is right for your hair type, lifestyle, and desired result.
If you’ve ever wished for effortlessly straight, frizz-free hair that stays smooth even through rain or humidity, permanent hair straightening could be the transformation you’re looking for.
At The 5th Element Salon in Reading, we use Goldwell Structure + Shine — a professional system that reshapes the internal bonds of the hair for sleek, lasting results.
But one of the most common questions clients ask is:
“How long does permanent straightening actually last?”
Let’s break it down — how it works, what affects its longevity, and how to maintain your results for months of shiny, healthy-looking hair.
Confused between a Keratin treatment and Permanent Straightening? You’re not alone — many UK salons mix them up. In this expert guide, The 5th Element Salon explains the real difference between smoothing and straightening, how Goldwell Structure + Shine compares to Brazilian Blow-Drys, and which option lasts longer or suits your hair type best. Learn what makes true chemical straightening permanent, how keratin works, and how to choose the right treatment for frizz-free, glossy, manageable hair.