Permanent Straightening in Reading
Goldwell Structure + Shine – Long-Lasting Smoothness & Shine at The 5th Element Salon
At The 5th Element Salon in Reading, we specialise in professional permanent straightening using Goldwell Structure + Shine, designed to deliver smooth, sleek, frizz-free hair that lasts for months.
Transform Frizzy, Unruly Hair into Smooth Perfection
If you’re tired of fighting frizz or spending hours with a straightener, our Permanent Hair Straightening in Reading service is your long-term solution.
At The 5th Element Salon, we use the Goldwell Structure + Shine System — an advanced professional straightening treatment that delivers sleek, glossy, and manageable hair for months.
This isn’t a temporary keratin or blow-dry. It’s a permanent restructuring treatment that safely realigns your hair’s internal bonds, leaving you with straight, shiny, and beautifully soft results that last up to six months.
STRAIGHT HAIR WITH A HEALTHY LOOK. HELPS YOU OVERCOME THE RISK OF DAILY STRAIGHTENING USAGE.
PERMANENT
Up to 6-8 Months
STRAIGHTENING
Safe & Gentle Formula
Nourishes while straightening to prevent dryness or breakage.
Saves Styling Time
Cut your morning routine in half; air-dry for a polished look.
Humidity & Frizz Resistant
Your hair stays sleek even in damp weather.
⏱️ Service duration: 2.5–3 hours depending on hair length and thickness.
Prior consultation required - book online HERE
Who It’s Perfect For?
✔️ Clients with curly, wavy, or frizzy hair who want permanently straight results
✔️ Anyone tired of daily heat styling
✔️ People who want a low-maintenance routine
✔️ Clients with thick, coarse, or resistant hair
✔️ Suitable (after testing) for coloured or highlighted hair
How Goldwell Structure + Shine Works
This treatment reshapes the internal hair bonds using gentle heat and advanced silk protein molecules.
The process permanently smooths the cuticle layer, sealing in shine and locking out humidity.
(Insert the educational hair-follicle diagram image here)
Goldwell’s Intralipid Technology replenishes lost lipids inside the hair fibre, while Silk Protein Complex ensures hair stays supple and soft.
Aftercare & Maintenance
Keep your results smooth and shiny with the right home care:
Use Goldwell Dualsenses Just Smooth or Kerasilk Control shampoo and conditioner.
Avoid washing your hair for 48–72 hours after treatment.
Always use sulphate-free products to preserve smoothness.
Book a gloss or moisture treatment every 6–8 weeks to maintain softness and shine.
Results You Can See and Feel
Our clients love how this treatment completely changes their daily routine — no more frizz, no more hours of styling.
After just one session, expect:
Instantly smoother, silkier hair
Noticeably improved shine and texture
Long-lasting manageability and reduced breakage
📍 Why Clients in Reading Love This Treatment
Professional stylists with Goldwell certification
Over 500 ⭐⭐⭐⭐⭐ Google reviews
Convenient Tilehurst location with easy online booking
Consultation-first approach — we tailor every treatment to your goals
💌 Book Your Permanent Straightening Consultation
Ready to enjoy effortless, sleek, frizz-free hair every day?
Our stylists are trained in Goldwell Structure + Shine to deliver customised results that last.
👉 Book your consultation online or call The 5th Element Salon, Reading today.
FAQs
How long does permanent straightening last?
Around 4–6 months depending on your hair type, growth, and aftercare routine.
Can I colour my hair after this?
Yes, after two weeks. We’ll advise on the best schedule to keep your hair strong and healthy.
Is it suitable for all hair types?
Most hair types — from wavy to curly and coarse — respond beautifully. A consultation ensures the perfect match.
Is this different from keratin treatments?
Yes — this is permanent straightening, not smoothing. The internal hair structure is reshaped for long-term results.
Professional Hair Treatments in Reading
At The 5th Element Salon, we offer a full range of professional treatments designed to restore, protect, and enhance your hair. Using trusted salon brands like Goldwell, Kerasilk, KMS, and Olaplex, our stylists recommend the right treatment for your hair type and condition after a thorough consultation.
For Chemically Stressed / Damaged Hair
Intensive repairing treatment to strengthen weakened, over-processed hair. Restores elasticity and prevents further breakage.
For Dehydrated, Static & Frizzy Hair
Deep hydration and smoothing with Goldwell Kerasilk or KMS. Perfect for dry, brittle, or frizz-prone hair needing instant moisture.
For Oily & Greasy Hair
Balancing treatment that purifies the scalp and refreshes roots. Helps regulate excess oil production for a longer-lasting clean feel.
Olaplex – Curl Rebonding
Specialist Olaplex treatment that reinforces curly or textured hair, improving strength, bounce, and definition. - 30 mins · £35
Olaplex Super Service (Short Hair)
Bond-building service for short hair, repairing internal damage while leaving it glossy and soft. - 30 mins · £40
Olaplex Super Service (Medium – Long Hair)
Extended Olaplex care for medium to long lengths. Reconnects broken hair bonds, improves resilience, and restores shine. - 50 mins · £45
How to find us
Location:
24 School Road
Reading, Tilehurst
Berkshire
RG31 5AL
T: 01183 2717 80
E: info@the5thelement.uk
Parking:
Opposite CO-OP supermarket, just a 2-minute walk from the Salon. Next to Asda Petrol Station. Please ensure you have adequate parking time pre-paid.
Opening Hours:
Monday CLOSED
Tuesday 10:00-18:00
Wednesday 10:00-18:00
Thursday 10:00-18:00
Friday 10:00-18:00
Saturday 09:00-18:00
Sunday CLOSED
Our google reviews