by The 5th Element Team | Jun 2, 2026 | hair straightening, Services
Both Wella Smooth Filler and Keratin Treatments can reduce frizz and improve manageability, but they are designed for different hair goals. Discover which treatment is right for your hair type, lifestyle, and desired result.
by The 5th Element Team | Jun 2, 2026 | hair straightening, Hair Trends 2026
Thinking about smoother, more manageable hair? Discover everything you need to know about Wella Smooth Filler, including how it works, how long it lasts, who it’s suitable for, and how it compares to keratin treatments.
by The 5th Element Team | Oct 22, 2025 | hair straightening
If you’ve ever wished for effortlessly straight, frizz-free hair that stays smooth even through rain or humidity, permanent hair straightening could be the transformation you’re looking for.
At The 5th Element Salon in Reading, we use Goldwell Structure + Shine — a professional system that reshapes the internal bonds of the hair for sleek, lasting results.
But one of the most common questions clients ask is:
“How long does permanent straightening actually last?”
Let’s break it down — how it works, what affects its longevity, and how to maintain your results for months of shiny, healthy-looking hair.