Welcome to our blog! Whether you're looking for the latest haircare tips, seasonal trends, or advice from Reading’s top stylists, you’ll find it here. At The 5th Element Salon in Tilehurst, we believe in sharing our knowledge and creativity to help you look and feel your best. Explore expert articles on hair treatments, curly hair care, salon techniques, and insider styling tips – written by professionals, just for you.

Blog About Hair in Reading 

Tips, Trends & Haircare Advice

12 Elevated Hair Color Trends To Inspire Your Next Salon Visit In 2026

2026 Hair Colour Trends We’re Seeing in the Salon

2026 Hair Colour Trends We’re Seeing in the Salon
Every year, hair colour trends get louder online — brighter blondes, sharper contrasts, more filters.
But what actually walks through the salon door tells a very different story.
As we move into 2026, the biggest shift we’re seeing isn’t about dramatic colour — it’s about refinement. Clients want hair that looks expensive, healthy, and effortless in real life, not just on Instagram.
Here are the real 2026 hair colour trends we’re seeing on actual clients in the salon.

Woman with sleek, shiny straight hair after Goldwell Structure + Shine permanent hair straightening treatment in a modern UK salon. The image shows smooth, frizz-free, glossy hair being gently touched, representing long-lasting results, professional hair straightening, and healthy aftercare using Goldwell Dualsenses and Kerasilk products in Reading, Berkshire.

How Long Does Permanent Hair Straightening Last | UK Expert Guide

If you’ve ever wished for effortlessly straight, frizz-free hair that stays smooth even through rain or humidity, permanent hair straightening could be the transformation you’re looking for.
At The 5th Element Salon in Reading, we use Goldwell Structure + Shine — a professional system that reshapes the internal bonds of the hair for sleek, lasting results.
But one of the most common questions clients ask is:
“How long does permanent straightening actually last?”
Let’s break it down — how it works, what affects its longevity, and how to maintain your results for months of shiny, healthy-looking hair.

Man and woman looking puzzled and scratching their heads, representing confusion between keratin treatment and permanent straightening options.

Permanent Straightening vs Keratin Treatment | UK Hair Experts Explain the Difference

Confused between a Keratin treatment and Permanent Straightening? You’re not alone — many UK salons mix them up. In this expert guide, The 5th Element Salon explains the real difference between smoothing and straightening, how Goldwell Structure + Shine compares to Brazilian Blow-Drys, and which option lasts longer or suits your hair type best. Learn what makes true chemical straightening permanent, how keratin works, and how to choose the right treatment for frizz-free, glossy, manageable hair.

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